Pros
• Independent with all projects
• Easier to start business
• Decide when you work
• Choose when you work and your holidays
• Tax & VAT: Claim a percentage of expensive and overheads against your annual income
• Opportunity to create a business that is as you want it to be (a venture that truly reflects your enthusiasm, passion and values)
Cons
• You will be the alpha and the omega
• You will be responsible for costing and quoting, generating sales, attending meetings, taking briefs, production, invoicing, cleaning
• Responsible for debts
• If you don’t work, you don’t get paid
• Try not to be sick or hung-over
Use ‘F’ Words
• Fear:
~ Motivational tool
~ Fear of paying bills
~ Fear of loosing success
~ Don’t let it control you
• Ferocious
~ Approach like a lion, attack and devour
~ Chase and hold on
• Focus
~ Laziness is the bane of most freelancers due to no management of supervisors
~ Staying focused = Success
~ Eliminate distractions
~ Use technology to get more done
~ If you are really lazy use a calendar with a reminder via email or text message
• Fast
~ Work faster = Paid faster
~ Impress client by doing great work in fast time
~ Work hard and fast and reward yourself when your done
~ Working faster doesn’t mean producing low quality work and cutting corners
~ This means slicker, streamlined designs
• Feedback
~ Seek often, show concepts and ideas as often as possible
~ Saves hours of revision
~ Aim for the clients centre
• Fun
~ Enjoy what you do
~ Not all projects are fun and things DO go wrong
~ If your stressed have a break, get out, go for a walk, watch television, etc.
What You Need
• Communication
• Dedication
• Desire
• Drive
• Empathy
• Energy
• Enthusiasm
• Expertise
• Honesty
• Humour
• Intelligence
• Knowing the price of ‘a pig’
• Passion
• Personality
• Professionalism
• Time management
• Trustworthy
• Values
What About Your Studio?
• Outside
~ Location
~ Accessibility
~ Parking
~ Transport Links
~ Amenities
• Inside
~ Atmosphere
~ Décor
~ Defined Areas
~ Equipment
~ Facilities
~ Furnishing
~ Layout
~ Lighting
~ Smell
~ Storage
5 Questions For Freelancers
1. What is it that I do?
2. Why should customers care?
3. Is there a need for what I am offering? (Unique Selling Point)
4. Will there be sufficient demand?
5. Will that generate sufficient reward for me to move my business forward?
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