Cruise Ship

Another one of my orignal applications was placing the logo on the side of a cruise ship. This was harder then I expected. I had to scew and change the perspective of the logo to make it follow the shape and flow of the ship itself. I also added a red stripe down the side of the boat to add a little colour. I think the final outcome turned out rather well.

Typefaces

My current typeface for the word 'atlantis' in my logo is Verdana. When I first designed my logo I didn't really look much into typefaces and came up with using Verdana fairly quickly. Because of this i decided to look into other typefaces I could possibly use for 'atlantis'. This meant I needed to create a page with the word atlantis repeated over and over again in different typefaces.

 

Research into Current Virgin Logos

To help me complete the changes to my Virgin Atlantis logo I decided to go back to some previous research and look at current Virgin logos. Looking at these logos can help me define a certain style that Virgin use and how slight tweeks to my logo can help my achieve this.

Virgin Atlantis Bilboard

For one of my applications for my logo I created a bilboard sign.
It is a photo taking of a cruise ship at night with my logo added to the side of it.
For GDA2 I needed to add a 'call to action' which I did with the website address.

Current Virgin Atlantis Logo

Here is the logo for Virgin Atlantis which I designed for Graphic Design and Advertising Practice One. The colour codes for the logo are in CMYK and are as follows:
Red: C:17  M:100 Y:100 K:7
White: C:0 M:0 Y:0 K:0
Black: C:0 M:0 Y:0 K:100

Proposal

Customer Profile:
Virgin Atlantis is a middle class cruise liner company, aimed at families and couples with an average income, which travel worldwide. They take pride in given the customer a luxury holiday for a very reasonable price.  Atlantic serve to every customer need and take pride of offering the best price for the high quality service they give.

Changes I need to make:
          •    Logo:
                    o    Size – Play around with the size contrast between the words Virgin and Atlantis as well as the size of the red shape behind Virgin

                    o    Colour – Try out different colours for the typeface and the main shape of the logo, such as blues and greens which symbolise the sea
                    o    Typeface – Look at a variety of typefaces to use for the word Atlantis
                    o    Shape – Slightly alter the size and curvature of the main shape. Also, explore different cut aways in the shape
                    o    Placement – Move the word Atlantis closer in towards the Virgin logo as it seems to be floating away from the main logo

          •    Poster:
                    o    Image – Look at a variety of different images to use on the posters
                    o    Size – Play around with the size of the logo and the size of the strap-line
                    o    Placement – Try moving the logo and strap-line to different positions on the poster
                    o    Information – Add a ‘Call to Action’ such as a website or phone number

Applications to apply logo to:
My current applications which are posters, billboards, website and iPhone app just need slight tweaks to them, such as a call to action.
Other applications I can apply the logo to are:
          •    Stationary
          •    Business Card
          •    Letter Head
          •    Tickets
          •    Brochure Cover
          •    Livery on Ships
          •    Carrier Bags
          •    Bus Stops
          •    Uniform
          •    Toiletries
          •    Card Key

Graphic Design and Advertising Practice Two

Date Set: 1st November 2010

Date Due: 16th December 2010

Tasks:

• Design a detailed self-identified project brief
• Research target audience to define design and advertising objectives
• Develop and produce a creative design or advertising project in response to the self-identified brief
• Suggest improvements to the project as a result of evaluation

Assignment Outcomes:

AO1 - Practice coursework negotiated in proposal to one of the above briefs including a development sketchbook. 75%

AO2 - Research file to include a 1000 word written evalution of your project. 25%

Brief:

Following your project work for Graphic Design and Advertising Practice One you are required to expand an existing brief or take forward your project in a different direction. You are required to write an update proposal to state your aims and objectives in outline format or respond to of the new headings stated below.

1.  Self-devised Branding Project:
   Make any necessary changes/adaptions to your existing brand marks/logos, customer profiles and project proposals in light of review feedback.
   Create an identity guide and explore and show how the chosen brand could be applied using at least two appropriate communication channels. This should be presented to a high standard.
   
   Or alternatively:
   
2. Open Brief:
   Submit a proposal for a self-identified project.
   Ensure you identify problem to be solved, define audience profile, examine marketing and define/analyse tasks in proposal