Proposal

Customer Profile:
Virgin Atlantis is a middle class cruise liner company, aimed at families and couples with an average income, which travel worldwide. They take pride in given the customer a luxury holiday for a very reasonable price.  Atlantic serve to every customer need and take pride of offering the best price for the high quality service they give.

Changes I need to make:
          •    Logo:
                    o    Size – Play around with the size contrast between the words Virgin and Atlantis as well as the size of the red shape behind Virgin

                    o    Colour – Try out different colours for the typeface and the main shape of the logo, such as blues and greens which symbolise the sea
                    o    Typeface – Look at a variety of typefaces to use for the word Atlantis
                    o    Shape – Slightly alter the size and curvature of the main shape. Also, explore different cut aways in the shape
                    o    Placement – Move the word Atlantis closer in towards the Virgin logo as it seems to be floating away from the main logo

          •    Poster:
                    o    Image – Look at a variety of different images to use on the posters
                    o    Size – Play around with the size of the logo and the size of the strap-line
                    o    Placement – Try moving the logo and strap-line to different positions on the poster
                    o    Information – Add a ‘Call to Action’ such as a website or phone number

Applications to apply logo to:
My current applications which are posters, billboards, website and iPhone app just need slight tweaks to them, such as a call to action.
Other applications I can apply the logo to are:
          •    Stationary
          •    Business Card
          •    Letter Head
          •    Tickets
          •    Brochure Cover
          •    Livery on Ships
          •    Carrier Bags
          •    Bus Stops
          •    Uniform
          •    Toiletries
          •    Card Key