Graphic Design and Advertising Practice Two

Date Set: 1st November 2010

Date Due: 16th December 2010

Tasks:

• Design a detailed self-identified project brief
• Research target audience to define design and advertising objectives
• Develop and produce a creative design or advertising project in response to the self-identified brief
• Suggest improvements to the project as a result of evaluation

Assignment Outcomes:

AO1 - Practice coursework negotiated in proposal to one of the above briefs including a development sketchbook. 75%

AO2 - Research file to include a 1000 word written evalution of your project. 25%

Brief:

Following your project work for Graphic Design and Advertising Practice One you are required to expand an existing brief or take forward your project in a different direction. You are required to write an update proposal to state your aims and objectives in outline format or respond to of the new headings stated below.

1.  Self-devised Branding Project:
   Make any necessary changes/adaptions to your existing brand marks/logos, customer profiles and project proposals in light of review feedback.
   Create an identity guide and explore and show how the chosen brand could be applied using at least two appropriate communication channels. This should be presented to a high standard.
   
   Or alternatively:
   
2. Open Brief:
   Submit a proposal for a self-identified project.
   Ensure you identify problem to be solved, define audience profile, examine marketing and define/analyse tasks in proposal